The sports nutrition industry — and protein powder specifically — is full of misleading labels and exaggerated claims to what the product can actually do. The team at spent weeks researching the industry, consulting fitness and health experts, and examining the nutritional content of nearly 700 protein powder formulas. Ultimately, they determined that wholesome ingredients, free from artificial flavors and potentially harmful additives, made for the most effective fuel. In their quest to find the best protein powder, they omitted formulas with controversial ingredients, including the artificial sweeteners and food coloring shown in this graphic.

Keep an eye out for these ingredients in your protein powder labels! For more information about’s process and their recommendations check out: